SHERIDAN ROBINS recalls when Kettering Town introduced shirt sponsorship in the UK 40 years ago…

MENTION Kettering Town to someone and they may well recall Paul Gascoigne’s ill-fated stint as manager.
But the Poppies do have another claim to fame – they were the first club in the UK to have a sponsor on the front of their shirts.
While clubs rake in millions from lucrative shirt sponsorship these days, it was a lot different 40 years ago when Kettering were trail-blazers.
In January 1976, Derek ‘the Doog’ Dougan had retired from professional football and ...