HOW LEICESTER CITY OUTFOXED THEIR RIVALS OFF THE PITCH TO BOOST THEIR PROSPECTS ON IT...

BEFORE the world of digital commercialisation and social media player proliferation, football was just one of a number of sports stuck in the marketing dark ages.
Far from the heady days of a global reach and worldwide fanbase, the early 90s were times when few were beginning to clock onto the stratospheric marketing heights provided by the Premier League’s arrival in 1992.
One of the clubs you’d be hard pressed not to know in many parts of the world today are Leicester City. However, t...