GILES METCALFE looks at the massive market for replica kit and has some unusual advice

Football clubs make massive deals with the major sportswear manufacturers to produce their kits each season. How much is it worth to each party, and how much revenue could a club make if they made and distributed their own shirts? Would fans still buy them if the swoosh, drei Streifen, jumping cat, chevrons, diamonds or Omini naked man and woman sat back-to-back weren’t present on the shirt?
In May of this year, Arsenal agreed the largest ever kit manufacturing contract in British football to ...