American media man ANDY ELRICK lifts the lid on why he’s a sucker for ‘soccer’

IAM not sure what the average British person’s image of the Super Bowl is, but I bet it doesn’t include shampoo.
After producing sports shows on US television and radio for close to 15 years, I got the chance to cover my first Super Bowl last February.
It was an important milestone in my career, as well as a reminder of how far I’ve strayed from the obsessed youth who chose to make his living in sports media.
Our show was broadcasting from what is known as ‘radio ro...