IAN MCF ARLANE LOOKS AT THE WAY WE VIEW FOOTBALL-AND PREDICTS HOW IT COULD CHANGE…

YOU can’t avoid the mainstream appeal of the beautiful game.
One of the major factors in this is the broadcast expansion, ever since the introduction of the Premier League in 1992.
In the wake of the successful experiment, Sky bought up the broadcasting rights (nigh on exclusively), turning football into its primary cash-cow ever since.
This has opened the pathway to the fact that if you have a Sky and BT Sport subscription, you can watch football (in some form, with archive footage, highlights p...