SIMON SHELDON LOOKS AT THE HISTORY OF ENGLISH FOOTBALL’S THIRD MOST IMPORTANT DOMESTIC COMPETITION

BATTLE FOR RECOGNITION

Sealed with a kiss: Arsenal’s Kenny Sansom savours victory in 1987

I CAME across a quiz question recently about how many different sponsors the League Cup has had? The answer surprised me: eight different sponsors have been involved over the years.
For the first 20 years, until 1981, it did not have an official title sponsor.
This got me thinking about why the League Cup has always had a difficult place in the football landscape. It is perceived as a lower...