Budweiser’s involvement with Non-League Wembley FC leaves a sour taste in the mouth for NEIL BELLIS

WHEN drinks company Budweiser began their £8million sponsorship of the thoroughly British cup competition, the FA Cup, there were many who were worried about the Americanisation of the venerable competition. Nightmarish visions of ‘injury time multi-ball’ and hideously goose-pimpled cheerleaders during unabating snow made traditionalist fans wake in cold sweats.

Football legends David Seaman, Ray Parlour, Graeme Le Saux, Claudio Caniggia along with Terry Venable...