THE FUTURE OF FOOTBALL PROGRAMMES

DAVID OHL GIVES HIS IDEAS ON HOW TO PROTECT A MUCH-LOVED INSTITUTION THAT HAS COME UNDER INCREASING PRESSURE…

BUYING a football programme outside a ground was for many people as traditional as a having a meat pie and a couple of pints a beer before a game – well, for the adults at least!
It was on the same trajectory as paying a few quid, in cash, at the turnstile to get in to a game, so you could then stand on the concrete terraces with your friends.
If that all sounds like it’s from a different era then it truly was. There is no chance of those days ever retu...

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