Jonny Brick gives five reasons why punditry, or 'banternalysis' as he calls it, remains a key pillar of today's football coverage...

IN A world of User Generated Content, curated by algorithms just for YOU that can be scrolled through to balm or rile the soul, why do football fanatics watch, let alone care about, opinions?
Why do football pundits put on a suit and espouse the passing options of a playmaker instead of keeping to philanthropic work or going into coaching? Why do TV and radio producers use them as on-air talent when any viewer can see ‘the defender can do better there’ and ‘th...