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SHOULD WE PUT THE CORK INTO DRINK ADVERTS?

GILES METCALFE looks at the effect a ban on alcohol advertising and sponsorship would have on the sport

Arecent report has revealed that alcohol brands are shown approximately two times a minute during televised Premier League and Championship football matches.
Researchers studied six matches that were broadcast on the BBC, ITV and Sky Sports in the UK for references to alcohol brands – either seen on screen or heard in commentary. They also looked at conventional advertising for comparison.
In 18 hours and 21 minutes of broadcast time (the total for the six matches combined), th...

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