EUROPEAN SCENE
JOHN LYONS EXAMINES A SWEDISH CLUB’S INNOVATIVE IDEA – A LIFETIME SEASON TICKET…

AIK players applaud the fans

Their home ground, the Friends Arena

WOULD you like to have a lifetime season ticket at your favourite club? Many supporters would jump at the chance.
Once you’d paid for it, you could sit back safe in the knowledge that your seat was safe, your place was always going to be there. No one could stop you attending the big games.
You wouldn’t have to worry about loads of bandwagon-hoppers jumping on board and creating a fight for t...